Chris Dionne

Consulting Partner

Chris is a co-founder of Assay Australasia and is the Head of Territory of Assay’s Australian and Asia operations.


Chris was an Associate Director at Macquarie Bank- Funds Management Division for 5 years and joint state marketing manager for ASGARD, having responsibility for various dealer groups and product users. He was the representative for a licensed Dealer group for four years. Chris promoted and managed a joint venture in Malaysia as Head of Retail Distribution for Macquarie Bank. He was also responsible for institutional sales for the newly launched CMT where approximately AU $100 million was attracted in three months.


In 1999 Chris co-founded Shirlaws Business Coaching. Shirlaws has grown to be one of the 4 largest business coaching organisations world-wide with operations based in 9 countries and with 250 coaches providing services in circa 30 countries.


Chris has advised Medium Sized Businesses Australia and Asia-wide as well divisions of large corporations and has worked with some of the top CEO’s and business owners on their growth strategies. Chris also developed the group joint venture with the University of Wollongong Sydney Business School to jointly develop a Masters in Business Coaching utilizing the group Intellectual Property.


Chris is also highly sought after speaker across a number of subjects from increasing Valuation, succession planning and aligning your business team. Chris has also appeared in a number of episodes of “Business Sense” a 20 part business program that aired on Channel 9, Qantas in-flight entertainment and Fox Business and is also quoted regularly in Asset Magazine.