Assay: ă-sā – Verb

Definition: examine and determine the qualities (of a business)


At Assay we put your aspirations at the heart of our process and focus on building
a partnership that will lead to the realization of your goals and your legacy. Our team
is focused on your personal and business goals throughout and we will work with you to
develop a strategy to grow, find the right money or sell your business.



Who we work with


We work with CEOs and owner managed middle market businesses that are primed ready to grow, or to exit.


Our clients are usually looking for professionals who have walked a similar journey, with a track record in growing a business, raising capital and selling their own business. Typically clients have not sold a business before. Some clients choose to maintain their independence, while others prefer a sale to a Global 1000 corporation or a strategic partner.

Who we are


We are a partnership of former business owners, operating executives and investment bankers with offices in Australia, Canada, Europe, Hong Kong, United Kingdom and the United States. Our founders developed the Assay Advisory service offering after 20 years of experience building their own companies. We have a deep understanding of how middle market businesses operate and have advised 3,000 businesses in over 30 countries.


The goal in creating Assay was to combine extensive transaction experience with an analytical and quantitative framework in a way that enables us to transfer our knowledge to business owners. Our unique service offering blends the organisational transformation elements of consulting with the strategic elements of finance.